- Niche research
- Keyword Research
In the very first stages of the sites growth the focus needs to be on the potential audience and the number of other competitors that are reaching out to that audience. Before someone builds a website they have a good idea of what the purpose of the site is and what the goals are already in mind.
The specific niche or sub-niche research and keyword research then begins. This is to see the possibilities, or lack of, within the niche depending on the level of competition for the related keywords.
2. During the build up stage – How to keep viewers on our site
- Calls to action
- Google Search Console
The result of the keyword and content research is to understand the niche and supply what the core niche group requires and is searching for in the search engines. The pages and posts will be search engine optimized with the keywords selected from the research. This will help the site to get ranked in the search engines and by entering the site URL and the URL’s for each page and post the site gets indexed with Google’s Search Console.
Within the written content we include a video if possible and with each page or post the affiliate tries to direct the viewer, with a call or a prompt to a deeper understanding or an answer on another page or something that will benefit them in some relevant way.
- email marketing
- social media
- more content
Once your site is up, running, indexed with the search engines and has some nice quality articles viewers will be attracted to the site due to the seo efforts and keywords used in the article. Now it’s time to get busy with the social media efforts to bring readers to the website.
YouTube videos are excellent for getting views and visitors as well as inquiries and sales. Of course you’ll want to keep adding quality articles to the site by always using the keyword tool and doing the proper research prior to writing each article.
- Niche research – Everything falls into a niche and there are well over a million of them, however you only need to be concerned with your own chosen niche and the group of individuals and associations to that group of like minded people.
- Keyword research – The reason for keyword research is to find the “key words” that searchers use when looking for something online. The niche that is chosen has any number of keywords that are relevant to it and used by online viewers when searching for this item or product.
Keyword research will also show the exact phrases used and how many times per month a term was used to search for something. A keyword tool will show the competition for that keyword and whether or not a domain name is available .com, .net. .org, etc. (see Jaaxy Enterprise Keyword Tool)
- Purchase domain – Presently to purchase an available domain name in your niche will cost about $13-$15 per year. Before settling on a particular keyword you should always make sure that the domain name is free and the .com, .net, .org or what you’re looking for is available and purchase the domain before you build your site.
- Choose your theme – WordPress has over 2500 themes, and that’s a lot to chose from. If you try to find the perfect one, I don’t think that you’ll ever find it or if there is a perfect one, so spend some time but don’t get lost in your search for a theme. There are any number that will work fine with your new site and remember that you can always change your theme, as long as your site is backed up, when you add some pages, posts, images, menus and widgets.
So I’d recommend setting an approximate time limit and choose a theme and move on to the next step. With a backup plugin the content will be automatically backed up and manually if you choose to.
- Build site – You can initially set up your site in a few minutes (see how here), however, in order for you to get it built up to a point where viewers will want to spend time on and read your nice quality content pages might be a few months. There is a selection box in the settings where you can hide the site from the search engines until it’s ready to be publicly seen. If you’re not ready for traffic the viewers could just move onto another site that has more of an authoritarian look and feel to it. So I would suggest clicking the box to hide from the search engines and remember to un-click when you are ready to reveal publicly. If your site is not getting any traffic with your SEO efforts, make sure that the box is un-clicked.
- Plugins – The first plugins that you will very easily install with just a couple of clicks would be the All In One SEO Pack and one or two others, and you’ll be adding to that as time and site demands will dictate. As your site grows and you can easily install a plugin for almost anything, keep in mind that some will slow down your site speed.
Another thing that will slow down your page loading speed is too many plugins. There are steps that you can take to speed up your page loading time and also you can check your plugins to see if there are any that are slowing your site down. There are other things that can slow down your page loading time for example, images that are to large can slow things down and slower speeds will affect your sites search engine rankings.
- Add base content – You will need to set up a menu and create a few starter pages like About Me, Blog, Private Policy, Product Page, etc., and then some quality relevant content articles of about 1000 words or so each. You can see how it will take a while to research and produce all of these pages and posts along with finding a few relevant images to go with each article you publish onto your website.
It is also recommended that your content pages have a relevant video on them which will keep the viewer on your page longer, and that improves your site rankings as well and adds traffic too. Viewers like videos as do the search engines, which also like well written quality content. So you should be busy for a while with all of that production of quality content, relevant to your niche, that will attract searchers and keep them on the site and coming back for more.
- Keyword research – Even after your new website is built up to a point where you feel comfortable to open it up publicly and show what you have to offer so far, you will continually need to add quality posts to your site or blog. This lets Google know that the site is still alive and well to maintain or improve the place in their rankings. So then you will continuously need to do keyword research to gather information needed for the search engine optimization of your published posts.
- Content research – As long as you have your website you will need to add content on a regular basis in order to maintain viewership and seo rankings. You’ll find that you need to do research prior to every post as gathering quality information is essential for top notch article content. Whatever your chosen niche is there are any number of topics to write about, things that online surfers are searching for within that niche. So for each post or article you’ll be gathering at least a few sources of relevant quality info to get ideas and facts.
- Write content – Naturally after your keyword and content research is completed and you have gathered and sorted through the collected information, you’ll need to use some strategy to write a quality article with very good grammar hoping to attract internet surfers looking for answers or info on your niche. Each page should be approx 1000 words or more, and be relevant and useful for the searcher query. A part of producing your website is to find images to go with the article text. There are some free images but many more that must be paid for prior to use.
- SEO – After writing your page or post and re reading and editing the next step is to use search engine optimization in order to be placed at the highest position possible in the rankings and preferably on the first page or two. This can be outsourced but can also be learned and will save the site owner a lot of money over time, and if done correctly can really make a difference in the search engine placing of the site which in turn brings more traffic to see what you have to offer
- Promote content – Now that the article is completed with images, possibly a video, and search engine optimized it’s time to focus on promoting your website. One of the best ways to do this is to use Social Media like Facebook, Google Plus, LinkedIn, Twitter, Pintrest, Instagram, etc. It’s recommended to choose about three of the social media and be creative. Use ads, join groups and contribute to forums and discussions with quality comments pointing to an article or post on your site.
Sign up with Googles Search Console and register the website and each page as they are published at google.com/addurl. Get familiar with Googles Webmaster Tools as they are very useful and free to use. Also consider that G presently has over 65% of the internet search engine traffic so be sure to be seen by them as a reputable rule abiding website business owner serving their search clients with the useful info sought after.
- Post engagement – And then let’s not forget about email marketing to the visitors to our site that signed up or commented or made a purchase and left their email address. These are great prospects and hopefully we can help them in some way and maybe make a purchase and/or bring them back for another visit. We can also send them notices or our latest post that they might like or just friendly reminders, etc. If we treat them right they could turn out to be nice return customers and recommend us to friends and family.
>>> See The Video below <<<
Well those are some of the things that keep an affiliate marketer busy during the week and it’s actually quite a lot of work. Just writing posts and pages and doing all of the research involved can be a full time job for one person and creating a website from scratch and designing and site maintenance, editing content, SEO and adding images and more taught me that there’s a lot more to it than I previously thought.
It is fascinating to see and learn how to create step by step all the way to getting the very most from your online business platform.
Most affiliate marketers that I know outsource something, at least sometimes because they just get to busy, and maybe more than just one as there are many tasks that need to be done well.
As much as there is to it, after it’s been done a few times, some things that took a full day might only take an hour. It might take months to get your first site ready for traffic and sales but your second or third might only take a week or so. I know a guy that says he started out taking a full day to write an article, research included (and it can take a couple of days at first) and after a few years of writing he now can do, easily he says, 10 articles in a day! Maybe I should call him on that one but even to be able to research and write 3-5 1000 word in a day is amazing.
>>> Here’s a nice bonus – Jay from Magistudios does a weekly webinar at Wealthy Affiliate. This one is as titled and he gives some great tips every week. Click on the video below and enjoy:
Wealthy Affiliate Review: $1600 Per Month From One Website With This Awesome Training!