What is SEO Writing?
Search Engine Optimization is how to go about modifying your website page content to be easily discovered by internet users that are searching for terms that are relevent to your site. This same term SEO also describes the way of making your web pages easier for the search engines software to index your page or site. The seo indexing software, also known as “crawlers” find, scan and index your site.
The techniques of SEO are pretty easy to understand if someone can study on the subject. There are always many without that knowledge and it is very important for your own progress online to learn as much about search engine optimization and it really is simple and doesn’t take long to learn about.
I think the best thing about search engine optimization is that you can actually implement SEO to help drive more targeted traffic, leads and sales for your online business.
Should I care about SEO?
Did you know that there are Billions of searches being conducted online each and every day? That means that there is a tremendous amount of distinct traffic with high intentions to purchase a product. Yes there are many people that are searching for specific products to purchase, clearly indicating through their search that they intend on buying something that they need or desire.
What are Search Engine Results Pages or SERPs?
SERPs are the results of your search and they appear on a search results page of whichever search engine that you used for your search whether it be Google, Bing or Yahoo, etc. Each search engine is different from another slightly and you can enter the exact same search word or phrase into each search bar and get slightly varying results.
Each search engine takes a number of things like the users physical location, browsing history and social settings, etc into consideration and customizes their personal search engine results page (or serp).
Although there are many millions of pages on the internet, there aren’t any pages that mean more to digital marketers than the SERPs.
All are doing their best to land on the first search engine results pages whether they are SEO specialists or PPC advertisers or affiliate marketers with all of their websites, blogs, posts and pages.
With all of the latest developments in technology in search engines really makes it mandatory for digital marketers to know about how the search engines work and rank your content and websites so that we all can work with the search engines and do what we need to do to get maximum visibility for everything that we produce online.
Google’s SERPs are used by approximately 65% of all online searchers and are a very powerful tool that so many millions of people use each and every day to find whatever it is that they’re looking for.
Organic or paid traffic?
Organic traffic in SERPs
On search engine results pages anything that is not an advertisment is considered to be an organic search result. The search engines have indexed their listing by using an algorithm and distinct ranking standards. The purpose of search engine optimization is to manipulate or modify your content and sites so that they can rank higher in the organic search results
So organic search results are the content indexed on the search page that have not paid to be displayed visibly at the top or side of the page. You can see the “Ad” on the listing in one of the corners.
Paid traffic in SERPs
There is another way to get on the front pages of Googles, Bing, etc, and that’s by using paid advertising in SERPs. The advertiser can choose between the different ad forms for the search engine that they are advertising on. The paid ads can be large text based ads or image based shopping ads to fit the advertisers needs. You can get ad extensions with the large text ads which will allow the searcher to see more of what you have to offer and have additional choices to satisfy their search result.
Shopping ads have certain features that make it so that you can display a wide range of information and have a higher visibility and appeal to more viewers.
What REALLY Works for…
…Driving Seo traffic to your website from the search engines? As stated earlier Google is by far the leader in the majority of the search engine traffic in the entire world. It’s most probable that your business or website would definately want to show up in Googles SERPs. I want to show you how to position your site and its content to rank in other search engines as well as Google. They may be dominating but make sure that you remember Yahoo and Bing as they also have millions of searchers that can be led to your website.
So How Does Google Do It?
A couple of questions that you may be asking yourself are : How does Google decide which pages should go on the front pages of their search result? And How do I get all of this traffic to my site?
Well Googles algorithm is very intricate. They’re looking for pages wiith high quality content, relevant information to the searchers inquiry. Their algoritm decides the relevence of your page content by reading or “crawling” your content and then determining if that content is relevent to what the searcher is looking for based on the keyword entered by the searcher and other ranking signals.
There’s a number of ways that Google determines the quality of your website but the sites link profile or the number of and quality of other websites that are linked to your page and site is one of the most important factors.
There are other ranking signals that are evaluated by Googles algorithm that will decide where your site will rank, a few of these being:
- Do your visitors find what they’re looking for on your site or do they leave quickly or “bounce” back to the search page and go to another link for their answers.
- Do searchers just ignore the search results showing your site altogether and never click through your link?
- Is your site mobile friendly?
- What’s your sites loading speed, is there much of a delay going from page to page?
- How is the quality of the content on your site? Is it high-low value, duplicated or thin content? How much unique quality content does your site have?
There are said to be hundreds of factors that fit into the rankings from Googles algorithm of your page or site in response to searches. They’re also continually updating and improving their methods to give the searcher the best possible experience.
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SEO Keyword Research and Targeting
The first thing that you need to do is figure out exactly what you’re looking for, what are you optimizing for? So to do that you’ll need to see exactly what people are searching for, find out what words or phrases, keywords, that your viewers and potential viewers are using to search for what ever it is that you’re promoting.
There are a number of things to consider when deciding which keywords that you want to use for your page or site. Click on the video…
Take a look at a few of the most important basic areas that you’ll need to know about so that you can drive SEO traffic to your site.
Before writing any article, blog, post or website, you need to get settled on the main keyword and the sub keywords that you have decided to use in your article. The main keyword would be your article Title, and then the sub keywords for the subject headings and paragraph titles.
Now your main keyword is your Title and also meta title and the most beneficial place that you can put your main keyword is the “title tag” of your page. The title tag is at the top of your browser and has your pages source code in a meta tag.
Google will show your title tag length based on pixels and not character counts but usually between 55-60 characters is fine here. You really need your main keyword here or as much of it as possible. The title tag is what the searcher will see on the serps, it’s the headline in organic search results.
Although the title tag is your serp headline, the meta description , which is listed under your meta title but neither is seen on your page but is located in your page settings. You can certainly increase your traffic if you have an irresistible description of your page that will make people click on it.
So as challenging as it is to get listed on the first pages of the SERPs, once you get there you need to get searchers to click on your link and not someone elses. Then once to your site you want them to take a specific action, so you can see that there are some things to do before even writing your first article, blog post and actually even before naming your still to be website.
Your page content is itself very important, each page on your site is very important and searchers need to know where to go on your site to get answers to their questions. Google more and more has been favoring certain types of content so there are a few things to keep in mind as you build up your website.
You need relevant and unique content
Take a good look at your site pages and ask yourself if there are low value pages, thin pages or copied word for word pages and either fatten them up with quality relevent information including a video if possible or delete the pages and start new ones.
Engagement with comments
Another thing that Google is paying much closer attention to is viewer comments, are there any and is the site owner engaging with those making comments? They call these and more “user experience metrics”. Also check on your page load time, you can simply google search “website speed test” or “page or website load checker” and another thing is to make sure that the viewer is not offended in any way by your website pages, change anything that might discourage or drive them off.
Think about Sharing
Take a look at your website and all of the pages individually considering the “share-ability” of the site content. You want to consider the viewer, searcher sharing or linking to your site if possible. If you have a lot of content that isn’t relevant or share-able then that will reflect in your ranking with Google and the other SERPs.
It matters how you use your images too, do you always use relevent clear images and do you fill in the title, description and alt lines? Your images will eventually break over time, some files may get deleted, etc. If you write a usefull description with the image can be helpful. This will give you another opportunity to help the search engines understand just what your page is about.
There’s no need to cram a bunch of keywords into the alt attribute but if possible include your target keyword in your description. And also give a good description of the image as if describing to someone sight impared. Make sure to write naturally and don’t just stick a bunch of keywords on the page to rank with Google as that won’t work. By writing naturally or making the blog flow smoothly you’ll avoid the “over optimization” filters. Don’t try to fool Google but instead be respectful of their rules and stay in good standing because they can close down your account in a moment so play by the rules.
Your URL Structure
Schema & Markup
Last but not least for today, once you have all of the basic on page fundamentals in place you could go a step further and help old man Google out and the other search engines, that also recognize schema to better understand your site and page. Schema Markup doesn’t help your website in the rankings or SERPs but it does give your listing a little bit more real estate in the results in the same way that ad extensions do.
In some of the search engine results pages you might be the only one using schema and that will give you a nice boost in click through rate because of the fact that your site is showing things like ratings while the others don’t.
There are a number of varying types of markup that you can include on your site and you can learn more about schema and markup in WordStream’s guide to schema for SEO.
Is it the URL or the article title?
The answer to this great and frequent question is: Neither of the two! It’s the Keyword that gets ranked. People search by using some phrases or words and Google shows them the most matching suitable SERPs. Being shown in serps at a specific position means being ranked at that position for a phrase or word.
This can be by the targeted keyword which should be in the title and also in the url.
This can be by any phrase or typed in words even if they are not written in proper english.
Google frequently changes the title shown in serps.